Compared to even just a few years ago, the concept of asking niche influencers to help promote products in exchange for money or for free products/services from a company is a relatively new concept. Celebrity endorsements were once reserved for, well, celebrities! Now, however, many people …
Despite the prevalence of social media platforms for several years now, companies seem to just not quite be able to crack it. Through some need to treat every platform that comes along like every platform that ever has been, despite them having vastly different effective voices …
Even in a world where live-streaming video and podcasting are gaining popularity amongst knowledge consumers at a breakneck pace, there’s still immense power in the written word. Not only is reading still the preferred medium for consumption by many, but it can also be essential in …
Software tools that help marketers pop up every single year, and now at a far more rapid pace than ever before. Luckily more and more of these tools are taking on a freemium approach, meaning that marketers have access to better tools without spending much (or …
The media through which we excel and sell out brand the best vary from person to person and organization to organization. The best way to get through to your customers becomes not only an exploration of their demographics and where they spend their time, but also …
Did you know that people are talking bad about your product, company or service right now, as we speak? If you have any type of market, it’s almost guaranteed that there is some form of negative comment floating around out there on the Internet about you. …
Being an entrepreneur is a multi-faceted endeavor, in addition to needing to be willing to work hard, you’ve got to be preparing your mind and body to do that work well ahead of time. Here are a few habits besides “wake up earlier” and “eat healthy” …
It happens all too often: You stumble upon a product to promote, or someone’s personal website and it looks like it was created in 1999. You cringe and move on, and you know what sucks for that person? Their potential buyers and leads do as well. …
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