For those who come online hoping to launch a career as a successful niche marketer, you’re often looking for an exact systematic approach. Newbies hate to be overwhelmed and confused by too much information.
If you want to keep it simple, yet effective, there are only three things you need to worry about: your offer, the traffic you send to it, and how well it converts. Now you might be thinking, “I already have those in place and I’m still struggling.”
That only means you’re one step closer to success! What you need to do now is track and tweak, an on-going part of the process to managing a successful business on the Internet.
Let’s go back to look over all three elements to look at what you need and where your system might not be measuring up…
Everything Your Offer Needs to Have
When you think of your offer, whether you’re the vendor or an affiliate promoting for someone else, you have to think in terms of what the consumer sees. There are several things they’ll be looking for and if your offer is lacking in any of these areas, it could cause it to flop.
First and foremost, they want it to resonate with their needs. It needs to address their pain points, needs and goals. An offer on getting more traffic with short form videos on TikTok is likely going to convert better than a broad “Internet Marketing Success” book, for example because it’s definable and helps people with a specific goal.
Study your audience, find their needs and then present or create an offer for them. Not the other way around. You have to know everything about them first – who you’re going to serve.
The demographic details will help. Someone wanting to learn online marketing as a college student may want a very different approach from a senior, retired audience, for example.
If the offer packed with valuable, actionable advice? It has to meet and exceed audience expectations. Make sure it delivers more than they want, like bonus items, superb customer support, etc.
You have to be willing to convey how this is going to change their life for the better. What problem is it going to solve? How can it helps them achieve a goal? If it’s not meaningful enough, like freeing up time, saving or making money for them, and so on, they might not feel it’s worth it.
Even the format of the offer might make a different. Is it a 150-page eBook that feels tedious? Or a series of 10 minutes videos that they can complete as they have time? Any time you can create a hybrid course to appeal to preferences, it’s best.
Simplicity is another factor in offers. Overcomplicate things and it will be a deterrent to your customers. Even with advanced concepts, people still want things to be simplified for them.
The Traffic You Send Can’t Be a Catch-All
Next let’s look at traffic. Are you trying to send anyone and everyone to an offer and expecting it to convert? That’s not going to happen. Targeted traffic is key to your success.
You can have the best offer in the world, but if the wrong person lands on your page, it won’t make a sale. Targeted traffic means knowing who your perfect audience is and where they’re going to come from.
Are they searching on Google with specific keyword phrases? You have to know how they search. Are they using a voice assistant? That’s a different kind of keyword phrase your site has to be optimized for.
What about social media platforms? Are they on Facebook or TikTok? Maybe YouTube or Instagram is what they prefer. You don’t want to waste time on the wrong platforms. This is true whether you’re using free content or paid ads.
Speaking of paid ads, you have to zero in on your audience perfectly, and use creative ads that convert well. You can split test the image or video along with the content of your ad to see what works best, but always do it with the goal of spending as little as possible.
Every traffic source is going to work in a unique way. You can’t just slap up the same content across every platform and expect it to work the same. Your audience, even if they’re the same age, might respond to content on TikTok different from Facebook.
Learn their expectations (for length, style, and substance) as well as things like timing, hashtags, thumbnails, and more. For organic blog traffic, you have more leeway, but if you want to pull in targeted traffic, you have to be tuned into their search strategy and content needs.
All of these traffic tactics require a few things: consumer search habit knowledge, format and slant preference insight, and consistent creation and publication to keep your brand alive in front of the audience.
You need to be paying attention to data to analyze which traffic sources are performing well. That doesn’t just mean sending the most people, but converting them into click and purchases.
You might find one source has a lot of traffic, but few sales, while another sends less traffic, but it’s more targeted and converts into profits at a higher percentage rate than the other.
Conversions Only Come When You Do Certain Things
Once you have tidied up your offer and traffic, move on to the conversions to see if you’re lacking in that area. This often comes on the sales page, but sometimes before, too.
You have to build trust with your potential customers early on, whether you’re a vendor or affiliate. This can be done through your social media content, blog, and especially your direct email communications.
Trust and loyalty are important for conversions. This means catering to their needs with free insight and guidance so that when the time comes to sell to them, they can believe in what you offer.
Another part of the conversion process is determining how hard you make it to buy the product and get started. The less they have to do, the better. Eliminate forms that ask for things like phone numbers and addresses.
Make sure your form is mobile-friendly in case someone is buying from a smart phone. You want the process smooth so they don’t abandon the item in their cart. Everything that hinders their experience on your site can result in a lack of sales, whether it’s the speed of your site loading, your navigation being off, etc.
Be sure to split test as many elements as possible one at a time. This includes headlines, the call to action statement, buttons, and more. Even the overall messaging and personalization needs to be tested for improvements.
Don’t just talk about what’s in a product. Talk about the benefits they’ll get from owning it. If you’re an affiliate and not a vendor, use a bridge page if the sales page does a poor job of handling this.
As the vendor, you also need to make sure the price is right for good conversions. It has to be affordable without diluting the perceived worth of your offer. If the pricepoint can’t be lowered, increase the value with built-in bonuses and add a risk-free guarantee, too.
There’s no need to make this more complex than it has to be. Simplicity is key, and if you can tweak your offer, traffic and conversions, you’ll rise to the top level of online entrepreneurs earning a steady six or seven figures with ease.
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