Good content alone is not enough to make your blog post hook your readers by the eyeballs and keep them reading till the last word. Your blog will also need to have a proven structure that works.
* Attention span of a housefly
It’s important to know that your competition is NOT other blogs in your niche. No no! They’re in the same predicament as you.
Your real competition are huge social media platforms like Facebook, Instagram, Pinterest… and news sites and Netflix, Hulu, etc. These places are teeming with billions of people collectively… and they have billions of dollars to fight for the consumers’ attention.
The constant notifications from social media apps has created a society with people who have the attention span of a housefly. People prefer watching videos over reading… and even then, if a video gets too long, they stop it halfway and flit away to something else.
It doesn’t matter what type of blog you run; you can bet that most of your readers WILL want to be entertained as well. People want infotainment. No one wants to feel like they’re reading an encyclopedia.
This is the most important point to bear in mind when structuring your blog post. The content has to be good, but the structure of the blog post needs to entertain.
* Your title is your billboard
The title of your blog post should serve as a headline to hook the readers in. Clickbait titles get a lot of hate, but guess what? They work! They get people to click on the links… and that’s what you want.
Your reader’s interest must be perked when they read the title of your blog post. To get a good idea of what types of titles reel people in, you should study the titles on BuzzFeed.com.
The content in your blog post will need to be congruent to the title, but is of secondary importance.
Adding an attractive image below the title will further interest your reader. Do add a caption to your image because everyone reads the caption.
Using gifs, memes, personalized images, will get your readers further hooked in your content.
* The content
It goes without saying that you don’t get a second chance to make a first impression. The first paragraph of your blog post needs to perk their curiosity and entertain them. Them = readers.
Once you get them interested in the first paragraph, you’ll most probably get them committed to reading the rest of the blog post.
Inject your personality into the content. You are the best sales person for the post. People want to read what other people write. A strong personality that’s charming, fun and still authoritative will inspire trust in the reader… and your charisma will win them over.
* Sub-headers, bullets, bold text
Use sub-headers to break up big chunks of text. Reading from a screen is more stressful to the eyes than reading from a book. By inserting a sub-header every few paragraphs, you’ll not only help with the readability of the post but people who skim read, will get the gist of the content.
You can also use bullet points to summarize and simplify the text. Bullet points are extremely effective for getting your facts across because many people love reading them.
Using bold text can help draw attention to specific facts you wish to highlight. Use bold text sparingly.
Use a plugin like Thrive Leads in the middle of your blog post to give the reader an option to sign up for your list.
Another excellent plugin you should invest in is Post Gopher. This will allow the reader to download your blog post as a PDF while getting them on your list. So, you’re killing 2 birds with one stone. Not only will there be a higher chance for them to consume your content, but you’re also building your list in the process.
While using plugins isn’t really crucial to the structure of a blog post, it’s just too important to ignore. You always want to be building your list.
* Conclusion & Call To Action (CTA)
Always end your blog post with a bang. Don’t end it abruptly and leave your readers hanging.
When your blog post ends, you may wish to have a call to action. While this is not necessary for every post, it does help to use it on more posts.
Your call to action may either point the reader to a product you’re selling, or an affiliate product or you may just ask them to sign up for your list and get a free gift. Or you can just point them to a related article (to keep them on your blog longer).
This will not only help you get sales and build a list, but it will get your readers used to the idea that your blog is also a business and if they like you, they’ll do their best to support you.
The best way to get an idea of how to structure your blog will be to visit trending blogs and check out how their most popular posts are structured. Just look at the number of comments, likes and shares the post has garnered and you’ll know how well-received it is.
From there it’s just a matter of modelling their posts and applying the tips in this article. Once you get the hang of it, you’ll instinctively know how to create a blog post that’s pleasing to the eye and grabs the reader’s attention. That’s how you do it.