Okay, “steal might be too strong of a word. “Borrow might be closer to the mark, especially when you are first starting out. It can be a real challenge to decide what to write, when to write it and where to distribute it to get the most bang for your buck. So it makes sense that you would want to see what established, successful content marketers are doing right, so you can emulate them. Here are just a few ways that you can do that…and not feel guilty about it.
Headlines Readers have a ton of choices of content to read, even on the same topic. That’s why it’s so important to write stellar headlines–to grab their attention while ignoring the other content on the topic. Most of us have to learn how to write attention-grabbing headlines, and one way we can do that is by seeing how influencers do it. What strategies do your competitors use to write headlines that say, “Read me? Quick Sprout has a great free tool to help you do just that.
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Hashtags Oh, people love (and hate) the hashtag! But no matter which side of the fence you are on, you can get more people’s eyes on your content by using the right hashtags. You don’t want to guess at this. Sites like Tagboard make it easy to see which ones you should include in your social media content to get it noticed by your target audience.
Keywords Since SEO keywords are how people find your content, it’s important to choose the right ones for each piece of content you produce. If you want to know what your big boy competition is using for keywords so you can better compete, SEMRush is a smart tool to use.
Trends No matter what your niche, there are going to be trends that you will want to know about ahead of time so that you can stay up with your competition. Sometimes these can be easily figured out by the season or upcoming event or holiday, but other times, who knows? People are fickle. One easy way to learn about what content trends are or on the upward swing is to use Google Trends, which is free and easy to use.
Social media Some new content marketers just start throwing out cute cat videos on their social media and hope that will get them a lot of traffic. Well, unless your brand has something to do with cute cats, that’s not going to be an effective marketing tool. You can learn what works for your competitors by using a tool like to see what type of content your target audience responds to, when. Tools like FaceBook Karma and Twitonomy are a good place to start.