Google Hangouts is a great platform for people who want to get their message to the masses. Offer up something that helps others and you will gain a captive audience. This audience can often lead to increased business opportunities.
Google Hangouts uses video as its interface. Many people are camera shy and not experienced in talking in front of the camera. As most will tell you, it just takes some practice and getting used to it. Do it enough times and you will become a pro. Besides, you don’t even have to show your face if you don’t want to. You can set up demonstrations that show what you are doing on your screen and use your voice for narration.
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Another option is to get someone else to do the Hangouts for you. If you know someone who is personable, they could be a good candidate for the task. If you don’t know anyone like this, you can outsource this. However, don’t try to go cheap with this. You get what you pay for. If you think you can get a 50-minute Hangout from someone on Fiverr for $5, you are probably going to regret that decision. Good people charge high prices for a reason.
What kinds of topics can you discuss on your Hangout? It’s entirely up to you, but you want to make it as valuable to participants as possible. Otherwise, attracting them to the Hangout won’t be easy and keeping them connected will be even more challenging. Consider giving anyone who stays until the end something highly valuable. Keep it a secret until the end so that you invoke their curiosity.
Tutorials and seminars work well for Hangouts. Make sure what you are teaching is something they can put to use immediately. If you can tie a sale of your product to that instruction, that is even better. People tend to be more receptive to buying when they are connected to your message. Entice them with the training and show how your product can be used to make it easier to accomplish the tasks of the training.
Sometimes product demonstrations can wow people if the product has amazing features. This often happens with software that automates procedures that viewers manually do for themselves. If you can show them significant time savings with your package, it won’t take much selling at all to get them to whip out their credit cards.