Google Apps for Work (renamed from Google Apps for Business) is a cloud-based set of tools that can help workers and teams be more productive in their working environment. Everything exists online, so there is no need to install any software. There are optional plugins that allow for easy copying between local drives and Google Drive.
One key aspect that has made the suite of software successful is its ability to let users share. As a cloud-based solution, teams can be anywhere and use just about any smart device. Changes are made in real-time which means that users don’t have to wait to be alerted. This makes for easy collaboration which helps sales teams and support coordinate efforts with ease.
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Google Apps allow you to create documents, slideshows, spreadsheets, and forms. It also integrates a calendar and Gmail. If you want to have a website that is included as part of the suite, you can use Google Sites although WordPress tends to be a bit more intuitive. However, the sites tool is part of the suite and is one of the less-known apps.
The subscription option you choose for your business will determine how much cloud storage space you will be able to access. It is always possible to add more based on your needs. This is convenient when you start to expand your business.
The great part about most of the apps is they have familiar interfaces. If you know how to use Microsoft Word, Excel, and PowerPoint, you will be able to use Google Docs, its spreadsheet, and its slideshow package. As mentioned, the Sites package is not as easy to design as WordPress websites.
Also included in the package are Google Hangouts and Google+. Hangouts allow you to create live webinars for your team or your customers (potential or current). This is a great way to showcase products and services or to create tutorials for your staff.
Google+ is a social networking platform. Because it is part of Google, organizations should use this platform extensively as it can generate leads. It’s not uncommon for posts made to Google+ to appear in search engines which make it great for getting exposure to your brand.
Google Apps for Work has become a popular option for many organizations. There’s no doubt that Google will continue to enhance and strengthen its suite of products to allow for maximum productivity within organizations of any size.