When you search for something on the web, you will be amazed at the number of websites that come up and have little to nothing to do with what you searched for. Google and other search engines work hard to weed these websites out of your search. But it can take time for them to figure out which ones are not relevant. The point is many of these blogs have no real purpose.
It doesn’t just happen with blogs. There are plenty of businesses that don’t seem to have a defined purpose. They try to be all things to all people. While some businesses can get away with that (think Amazon.com), most would be much better served if they refined their focus.
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It is not an easy task to come up with a definitive purpose for your business. Therefore, consider finding a mentor who can help. While it is beyond the scope of this article to describe how to find a mentor, you can do some research to find one. Just be sure that you can get out of the arrangement if you feel they are not doing a good job for you.
A mentor should be able to help you define your business purpose. She should be able to determine who your ideal customers are as well as show how to find who your competitors are. These are both extremely important components into coming up with a business purpose. Your mentor should also give you some guidance as to whether you should narrow your focus so that you are specializing. This can help reduce the amount of competition. As long as there are still enough customers that exist in that specialized niche, you may be on to a winning formula.
Your mentor should also help you come up with a plan on how to promote your business. Your mentor can then use the plan to see how you are progressing with your business. If there are weak areas in the plan, she can use that to come up with alternatives.
Unless your business is on a rising path, it can be a wise move to bring on a mentor. They have been through the process before and can keep you from making the same mistakes made by your mentor. This can streamline your business and help you to succeed much quicker than going about it in a trial-by-error manner.