So you’d like to know the insider secrets to making money online using email marketing. You will have heard and read some of the claims of just how profitable online business can be and central to this is the creation of an opt in list of subscribers.
My introduction to email marketing was a little confusing and it did seem to me at the time that there were a lot of hills to climb and obstacles to be overcome. Gradually I understood the concept and in so doing realised the power and the money that were in the list.
Initially I thought that building a list could be expensive and would be time-consuming to maintain. Now having successfully created and maintained a number of different lists I find working with lists a most powerful and enjoyable activity.
Only when you have experienced the thrills of building your list and working with your subscribers can you really appreciate the wonders of being able to do business online.
One of the features of creation is that you are not restricted to a single market. You can create a list for each niche that you want to operate in.
Once you have built your list it enables you to communicate with your audience to build credibility, establish authority and expand your outreach to virtually any online market.
In order to create email campaigns that your subscribers will respond to you need to be clear on the different components that make up a winning marketing email.
Let’s take a closer look.
Your goal is to create targeted mailing lists based on your niche market or groups of consumers. To achieve this targeting you need to establish a specific focus for your mailing list – a purpose.
You need to ask yourself and be clear on who you are looking to reach out to.
What does your average customer need? What can you offer to your market that they would be interested in?
You need to understand your buyer base so that you can better understand your subscriberss. When you do this you will be able to create compelling emails that firmly connect with your market.
Your messages need to be opened and read by your subscribers and to make them feel motivated to taking action. An ongoing objective is to get an increasing open rate so that your emails will yield the results you are aiming for.
The most important aspect of creating your emails is your writing style so that the voice of your mailing varies and matches the type of market you are targeting.
For example say you were involved in health markets you might want to take a passive voice or adopt a personal approach.
Alternatively if your target is a general business market you may take a more formal tone with a direct writing style.
So you will see it is important to respond to and understand your market and subscriber base so that you can create emails in a voice, style and tone that connect with, motivate and prompt your readers into taking action.
This article is the first of a series and will be followed by other related articles in the meantime there is more on successful list building at http://www.simplelistbuildingsuccess.com