Any online marketer worth his/her salt would have heard the line, “The money is in the list.” It has been repeated ad nauseam and still thousands of beginner marketers are clueless as to how to build a list.
To make matters more burdensome, most autoresponder software companies charge a monthly fee for their services. So, this is a recurring cost that must be recouped quickly to keep the beginner marketer in the green.
When you’re first starting out on your blog, you’ll not need to build a list. You should first track the amount of traffic on your website. The moment you’re getting 50 to 100 unique visitors to your blog daily, it’ll be time to sign up for an autoresponder. This will buy you some time if your budget is tight.
1. Using a freemium as an incentive
A freemium is a gift that you’ll give away for free in exchange for an email address. The freemium could be a short report, or a 3-part video training or a checklist, etc. What you give away has to be of value and congruent to the niche you’re in.
If there’s a disconnect between your freemium and what the reader wants, very few visitors will join your list to get the free gift. Spend time crafting a good lead magnet that attracts subscribers.
You can either outsource the job or create one yourself from scratch. Alternatively, you may use private label rights (PLR) content and rebrand it. This will allow you to create a product with your branding quickly while maintaining quality.
2. Connecting your autoresponder
Once your lead magnet is ready, you’ll need to create a landing page for it. You can do a quick Google search for ‘best landing page examples’ to get an idea to model. You may wish to get a cover image done for your freemium on Fiverr.com.
After your landing page is complete and looks great, you’ll want to sign up with an autoresponder like ConvertKit or GetResponse, and embed the sign up form on your landing page. Most of these software have video tutorials to guide you. So, don’t get put off by the ‘tech stuff’.
Once the form is embedded, you’re well on your way to collecting leads and building a list.
3. All roads lead to Rome
In this case, Rome will be your landing page. Whether you’re using a YouTube channel or Facebook group or Pinterest board to drive traffic to your blog you should always be aware that you do NOT own these sites. You’re building your house on rented land, and that’s always risky.
To mitigate the risk, you’ll want links from these social media entities pointing to the landing page on your blog. In this way, you’ll be able to siphon traffic from these high traffic sites and build a list of subscribers who wanted your freemium. Now you have some degree of control and your own asset.
4. Opt in tools
One of the best tools you can use to build a list on your blog is Thrive Leads. The software has options for you to create a non-intrusive scroll mat that allows readers to sign up.
Besides the scroll mat, there are also sticky bars and pop up options for you. You may create a visual image to perk interest and spark a click through action which will trigger a 2-step opt-in. This increases the potential subscriber’s micro-commitment and is more likely to get the lead.
Thrive Leads is designed to help you get as many subscribers as possible from your blog. It’s a worthwhile investment that will reap dividends many times over.
5. Content locking
This is one of those techniques that’s annoying to some people, but highly effective nonetheless. You’ll need to use a content locking plugin to execute this method. If you have Thrive Leads, you can use it too, with a few tweaks.
Basically, you’ll have an interesting and highly valuable blog post where you share some insider information. Somewhere around the center of the post (preferably the most interesting part), you’ll insert the content blocker.
This will hide the rest of the blog post and insert an opt in form at the chosen spot. The only way the reader can access the rest of the post will be for them to sign up to be on your list. Once they’ve signed up, the full blog post will appear and they can carry on reading.
Some readers may get put off and close the page, while others will sign up. Whatever the case, you’ll know that those who signed up are truly interested in what you have to say and you’ll be building a list of highly targeted subscribers.
By now you’ll realize that building a list on your blog is a piece of cake if you have traffic coming in. All you need to do is insert forms for them to sign up to your list (in a variety of ways). With the versatility of Thrive Leads, a good landing page and a value-driven freemium, and a solid autoresponder, you’ll be able to build a list of targeted and interested subscribers in just a matter of time.
Drops make an ocean. So, get started today and in a few months from now, you’ll have an email list that trusts you and buys the products you recommend. This is where you’ll find the money in the list.