Content marketing can seem overwhelming. There’s a lot of discussion about the need to constantly produce more and more content, so that it can seem like you will never be able to meet the demand for information. But pumping out more isn’t always the answer. You don’t always have to create brand new content. Keep the following ideas in mind when considering if you are producing enough fresh content.
Only put your best content out there. Many marketing gurus claim you have to blog every day to be seen, to grow your traffic or make a profit. But no one can keep up with that pace, especially when you are first starting out and don’t have an outsourcing budget. It’s better to put 1 outstanding post out a week than 5-7 second-rate ones.
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Many new content marketers think that just producing a lot of material is all that is needed. But we can never overlook the importance of making sure the content we are producing is what our readers are searching for. Allow for plenty of time in your content marketing schedule for measure the success of posts, guest posts, social media etc. Discover what content types and topics are working the best for you and then do more of that. Google Analytics is a plugin you should add to your site to gain insight into your most popular posts and where traffic is coming from. Both of these two things tell you what types of content to write and where to keep distributing it.
You don’t necessarily need to produce more content. The thought of doing that can be overwhelming, especially for the solopreneur or small business owner who has very little or no staff. Instead, focus on writing the right content and distributing it to the right locations.
Repurposing content is a great idea just to stretch your material. It’s also an important way to ensure more of your target audience sees it. If you are creating evergreen content, you can repurpose it into different mediums and create other content that shoots off from that larger topic to produce more detailed information for your readers. Repurposing is a smart content marketing strategies.
New market research proves that longer content does better in search engine ratings, specifically for Google. The research shows that on the average, the top ten posts in a Google search were at least 2,000 words long. Plan your content so that you really delve deep into topics so that you can take advantage of this trend.