Too many people pass themselves off as jacks-of-all-trades. They believe they can help people with any problem spanning any subject. The trouble is, no one can know all there is to know about every subject. You can know a little bit about a lot of things. This is going to make it difficult for people to take you seriously when they reach out to you.
However, if you are a specialist in a few subjects, you will become the person that everybody goes to for advice and tips. This will build your credibility. People will recommend you to their friends. If someone they know has a problem and it falls within your niche, they will hit you up for an answer.
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By learning everything you can about a select few topics, you increase the likelihood of others sharing what you produce. That is a precursor to having your assets go viral. As the leader in your field, you simply need to reach out to your ever-growing list of followers and they will take care of the rest.
So how do you become a specialist? You start by reading a lot about the subjects you want to learn more about. In the beginning, be willing to ask a lot of questions and follow it up with research. Consider interviewing others that are already in that position of being a specialist in the subjects you choose. You can offer to post the interviews on your website and social media. They will appreciate the exposure and will show others their expertise.
Amazon.com will be a great resource to learn about the subjects you choose. You can also search on video instruction websites like Udemy.com and Lynda.com.
Follow trends in the subjects you choose to learn more about. Get on email lists and sign up for newsletters. Forums also can be used to seek out people that have an interest in those subjects. Start early on by reaching out through these channels. This will increase the trust factor and as you become more knowledgeable, people will start to notice.
There are not enough hours in the day to try and become an expert in every field known to us. A much better use of your time is to become a specialist in a few fields which puts you in a better position to help others in need. That is a great start to having your efforts go viral.