Copywriting Tips to Keep Up With the Best of Them.
For most people, writing is a fairly binary skill: They feel that they either have a way with words, or they don’t. Grammar either clicks, or it doesn’t. Unfortunately, this can lead to scenarios in which people feel they “aren’t writers” and therefore make the decision to not even try to improve – and that’s far from ideal!
Regardless of your current skill level, there are always places you can improve. Plus, having decent copywriting skills, even if they aren’t perfect, can help you from having to hire a writer for every small change and headline adjustment you want to make to your marketing campaigns, without having to take a huge hit on conversions because you chose a DIY route.
Here are just a few things to keep in mind that can help you improve just about any kind of copy:
Less is more: One of the things many of us naturally do when writing is get caught up in being overly descriptive. While it’s important to tell your stories and make your pitches in a descriptive way, most people use way too many words.
Think about how you can say things more concisely, and recognize that in copywriting every single word has a purpose; if it doesn’t seem like a word or phrase really makes your offer more enticing to your customer or has a very clear purpose in being there, throw it out.
Lower your writing level: You always want to sound professional when you write, but this doesn’t mean writing in big, complicated words as many might assume. In fact, making your words easy to consume and gloss over is preferable to making people stop too often in your sales copy to digest everything they’re seeing.
There are many different ways of scoring the complexity or reading level of sentences, but in general keep sentences at a maximum of 10-15 words and don’t use too many words you didn’t know in high school.
Demand action: Never write passive copy. If you have a button that could say “Create Account” or “Get me started!”, go with the latter. The idea here is to get the reader to imagine themselves as the voice of what you’re writing, which makes it easier for them to take action.
Remember, the more your reader can identify with your copy and see how it can help them take beneficial action quicker, the more effective it’s going to be. For this reason, you also should talk about “you” and “your” a lot in your copy rather than “people”, “they”, or “folks.”
And there you have it, tips that took you just a few minutes to take in, but you’ll now have with you forever. Just make sure you put them to use!