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How To Setup Your UX Tracking

One of the biggest leaks for leads and sales for online marketers is a lack of understanding of how users are progressing through their site. The use of analytics trigger tools like Mixpanel, or others which track mouse movement and click heatmaps, is something that too often is thought to be relegated to the highest […]

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How To Measure Your Opt-in Conversion Rate

An email list is a powerful marketing strategy for any website owner. You can have many visitors to your website, but not all will subscribe to your email list. The percentage of visitors to your site that subscribe to your email list is known as Opt-in Conversion Rate. This means that if you want to […]

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Ideas To Get One New Customer Per Day

It’s easy to get lost in the big picture, in the large, scalable planning that views customers as numbers and values and conversion rates rather than individual people. And, of course, there is a certain stage in every business where this becomes a necessary evil. Or, at least, it can be hard to put in […]

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4 Email Productivity Tips

Email is a major time sink. We’re talking multiple hours per day for many busy individuals, and as much as half their workdays can be spent on email for those among us with high rates of communication with clients, contacts, and colleagues. What’s worse, people often feel like they’re being way more productive than they […]

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3 Things Your Business Can Tweet About

It’s no secret that those who crack the code of putting out consistently interesting content to the people in their target audiences end up being rewarded for it. In our modern age of communication, sometimes knowing how to correctly curate and create on social can be an even bigger advantage than a keen knowledge of […]

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