Everybody loves simple, especially when simplicity leads to earning more while spending less. Whether that’s spending less money-or time-or both, really isn’t the issue. What is the issue is that the goal of every good social media marketer should be to spend less while earning more. Once again, earning can come down to earning money, […]

If you have your ears in the right circles, you’ve probably already heard about growth hacking and how popular it is for startups. If not, here’s a brief summary: growth hacking is essentially marketing that is focused completely on rapid growth and nothing else. It is often a no-frills, no-budget type of campaign and it […]

With so much buzz being made about content marketing, it’s rather odd that nobody is really trying to define it into actionable terms. Of course, if you look at the pattern of internet marketing labeling and re-labeling actions throughout history, it shouldn’t seem that strange, but aren’t we old enough to know what we’re talking […]

We’ve been talking a lot about data analysis lately and with good reasonÉ Data capture, reporting and analysis are taking over marketing. Out with the “gut feelings” and in with the number crunchers! Well, while some of us might not like it, others in the crowd are screaming, “Finally!” To those who have been analyzing […]